Tony Curtis would look great every time he put that "bump" on his nose. He did it for the 'Defiant Ones', 'The Strangler', and perhaps even on 'Spartacus'. Curtis is one of a kind. So when 20th Century Fox called and hired me to do the Variety campaign to try to get academy members, who vote the Oscars, to go to screenings to see the film, I accepted. The ads got attention.